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01 · BRANCHING — Media measurement · Global

Multi-market mobile and web while backends and APIs slipped.

A global operator needed iOS, Android, and PWA on enterprise timelines. Legacy CRM and backends, slow incumbent delivery, and unclear interfaces meant the usual model pointed at six to twelve months and a large systems-integrator (SI) bench.

End-to-end user journeys 22
Automated tests ~300 (~97%)
Core delivery team 3 seniors

What we did

We ran a lean squad (three seniors), architecture-first: GraphQL contracts in charge, rapid mapping exercises to existing systems with reduced or bypassed dependencies where systems slipped, and automation-heavy engineering so throughput stayed high without enlarging the programme. The product shipped as iOS, Android, and PWA with twenty-two runnable journeys and roughly three hundred automated checks stabilising regressions.

Outcome

Production-ready application in weeks rather than the usual multi-quarter SI arc; frontend carried momentum while backends caught up; client replaced the seven-to-fifteen-person SI footprint with a tight team and a codebase sized for further markets.

02 · ROOTS — Pensions · UK

Policy-heavy calculations stuck between workshops and backlog.

Mid-sized retirement provider: complex policy-driven maths, heavy admin load, and traditional estimates of six to twelve months plus six-figure SI quotes before anything runnable existed.

Elapsed calendar time 6–7 days
Scenarios validated end-to-end 337
Typical SI estimate 6–12 mo

What we did

We compressed interpretation into a four-day rules foundation, paired with the internal technical lead for two days of AI-enabled delivery practice, then proved the model when a net-new benefit variant landed same-day—three hundred thirty-seven scenarios exercised end-to-end before sign-off.

Outcome

Roughly six working days from structured policy clarity to deployed automation at a fraction of the quoted SI cost; internal engineers could extend rules without waiting on external squads; manual case handling fell from about a day to near real-time.

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