01 · BRANCHING — Media measurement · Global
Multi-market mobile and web while backends and APIs slipped.
A global operator needed iOS, Android, and PWA on enterprise timelines. Legacy CRM and backends, slow incumbent delivery, and unclear interfaces meant the usual model pointed at six to twelve months and a large systems-integrator (SI) bench.
What we did
We ran a lean squad (three seniors), architecture-first: GraphQL contracts in charge, rapid mapping exercises to existing systems with reduced or bypassed dependencies where systems slipped, and automation-heavy engineering so throughput stayed high without enlarging the programme. The product shipped as iOS, Android, and PWA with twenty-two runnable journeys and roughly three hundred automated checks stabilising regressions.
Outcome
Production-ready application in weeks rather than the usual multi-quarter SI arc; frontend carried momentum while backends caught up; client replaced the seven-to-fifteen-person SI footprint with a tight team and a codebase sized for further markets.